π‘ Expansion Through Partnerships, Right Fit Clients, 1 Week Away!
Expanding Your Business Through Partnershipssponsored by Luluβ This is another chapter from my next book, BLOCKBUSTER - How independent creators can create massively profitable businesses. You can read previous chapters here. |
β Three things for you today...
A Quick FavorWith only one week left until the 2024 Craftsman Creative Event, I need your help spreading the word. I'm doing a giveaway for the event for a complimentary, lifetime membership to the Society of Independent Creators, currently a $495 value. All you have to do is share one of these posts - or create a post with a link to the event - on social media or email. βX/Twitterβ βLinkedInβ βFacebookβ βInstagramβ (The website is event.craftsmancreative.co if you want to create your own) I'll be sharing posts like this daily, so anything you can do to share them, like/comment on them, etc is extremely helpful. Thank you! Problem - Who's my audienceI've been writing about the problems this event helps you solve, and one of the big ones is solving the problem where there's a disconnect between your business and the audience you're trying to serve. When I started Craftsman Creative, I was making stuff (courses, blog, newsletter, podcast, books) for "artists and creators". That's a massive group, and they live everywhere online. With my small business and lack of budget to try and reach them, my business struggled to make a dent in the marketplace. It wasn't until I learned how to "niche down" and get more specific on the audience that things finally clicked - I went from $1,500 months to $15,000 clients, word of mouth became a viable channel for my business, I could target the exact "right fit client" online, and marketing became so much easier. If you've been following along for the last few months, you've likely seen this shift take place. Let me tell you about what I did and how you can replicate the same thing in your business. Define your "RFC"RFC stands for Right Fit Client. I like to think of them as the right person paired with the right offer at the right time. This is great to know, but how do you reverse-engineer that right fit client to find your offer at the right time? A mentor of mine last year shared this brilliant principle on a podcast. (Just listen to the first 10 seconds for the principle)
"If I could distill [entrepreneurship] down to a single idea, the thing that makes something successful or not, the idea is...success comes from putting the things that you do exceptionally well adjacent to the people that overvalue those things."
The key is to clarify who already overvalues what you do. This is a similar principle to what I shared last week from Alex Hormozi about getting yourself in front of a hungry audience. The context of that moment is more important than the offer itself, because if you're not in front of an audience that overvalues what you do, it's hard. It becomes ridiculously easy if you can get in front of an audience that overvalues what you do. Who is that for you? Take a look at your best clients - the ones that purchase on the first sales call, or come to you pre-sold. Who consistently asks you questions about your business or the outcomes in your life? This group becomes your sweet spot - the center bullseye on your audience target. Yes, you'll have other clients and customers that aren't 100% dead center, but that's ok. When you have a target like that to aim for, it makes it easier for people to say "this is for me" and show up ready to buy. For my business, I narrowed my focus first to "independent creative business owners" (a mouthful, I know), and specifically production companies in film, tv, video, and audio. Because of my nearly 20-year background in these industries and having run companies and now work as an independent producer, this audience overvalues what I do. To test your right-fit audience, find a podcast or blog or channel to get in front of that audience exclusively. I appeared on the Grow Your Video Business podcast in the summer of 2022, and that single appearance led to over $25k in business over the next six months. Why? Because the audience was exclusively people who overvalued what I do. If your business isn't connecting with the people you're trying to sell to, take a step back, get clarity on your right-fit clients, and then adjust your strategy to focus exclusively on them. We have a whole block of workshop sessions at the 2024 event to help you through this process. Do you have your tickets to the 2024 Craftsman Creative Event yet? The event starts next week! Grab your ticket today:
New Chapter from BLOCKBUSTERToday's chapter of BLOCKBUSTER is about how to increase the profitability of your creative business or project through production - how you create the product or service and who you do it with. Read it here: β
β βShare this issue of the Craftsman Creative Newsletterβ Daren Smith βSchedule Your 1:1 Strategy Sessionβ β PS - When you're ready, here's how I can help you take the next step on your creative journey...
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