Look at the difference between the way I initially went about starting Craftsman Creative, and the way that this hypothetical musician can now approach their next gig (whenever gigs are a thing again…)
In my example, it was all about “I” and “me”. What I wanted. How I wanted to build things. What I wanted to get out of it by building it.
Just by shifting the focus to others - the fans and the venue owner - that musician is going to experience way more success, not just for herself, but for the audience and the venue owner and everyone else involved.
The benefit for her is secondary, but arguably much greater than what I experienced in the early months of Craftsman Creative, building something just to get what I wanted.
Shift your focus using the jobs to be done framework and see how much easier your own progress becomes.
A quick note - after today’s issue, this newsletter is shifting to a membership model.
The first issue of each month is free for everyone to read, but the rest of the month’s issues will be for members only.
The good news, for you, is that you’ve been grandfathered in! You’ll get all new issues for free, forever, as long as you’re subscribed to the newsletter. That’s a simple way that I can say thank you for reading.
I’d love your help spreading the word for this newsletter. You can use the links/buttons below to share on Facebook and Twitter, and it would mean a ton for me if you’d share it.
But since that’s a me-focused reason for doing it, how about you share because of how great it feels to share something valuable with your friends. You know that feeling, right?
Or maybe because you know one or two people who are building something right now, and could use one principle a week in their inbox to help them through the process. That’s another “job to be done” reason for sharing…
Thanks for reading :)